I work at the intersection of product, brand, and technology — helping teams ship coherent experiences, make better decisions, and build trust with users at scale.
Over the past two decades, I've led design across fintech and digital platforms, shaping teams, products, and experiences that balance craft, speed, and commercial reality.
If anything here sparks your interest, let's talk.
EXPERTISE
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Design LeadershipLeading teams and shaping design ecosystems that balance speed, quality, and purpose.
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Product StrategyAligning user needs with business goals to define clear, scalable product direction.
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Design Systems at ScaleBuilding foundations that enable consistency, efficiency, and long-term growth across teams.
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Design Operations & DeliveryStreamlining workflows and ways of working to help teams move faster without sacrificing craft.
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Data-Informed Decision MakingUsing qualitative insight and quantitative signals to guide decisions and validate direction.
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Designing for Compliance & ClarityDesigning in complex, highly regulated environments where trust, transparency, and clarity are critical.
EXPERIENCE
2022 - 2025
Onmo / Head of Product Design & Brand
Led the end-to-end rebrand and product transformation across mobile, web, and design systems. Built and scaled the design function, partnering closely with the executive team to align design strategy with business goals and regulatory requirements.
2022
British Telecom / Design System Designer
Designed and delivered a global design system used by 1,000+ designers and engineers, supporting consistent, accessible experiences across mobile, web, smart TVs, and connected devices.
2020 - 2021
Seed Legals / Head of Design
Owned product design for a regulated legal-tech platform, leading the design team and working closely with C-level stakeholders to shape product strategy, delivery, and design standards.
2020
British Gas / Lead Product Designer (via Publicis Sapient)
2019 - 2020
NatWest / Lead Product Designer (via Publicis Sapient)
2017 - 2018
Howsy / Principal Product Designer
2004 - 2018
Earlier Experience
Product, digital, and creative design roles across agencies and startups, including founding and creative leadership positions in London and Istanbul. Further details available on LinkedIn.
EDUCATION
2017-2018
Google Developer Challenge Scholarship
Front-end Development Nanodegree
2010-2014
Istanbul Bilgi University
Visual Communication Design Degree (Full Scholarship)