ALPER AYTAC

Alper Aytac - Product Design Leader

Design leader shaping products from 0→1, with deep experience in fintech and other regulated industries. My work pairs craft with strategy, turning ambiguity into shipped decisions backed by real outcomes.

Highlighted case studies

DOJO

DESIGN DIRECTION • DESIGN SYSTEMS

Setting the design direction for a payments platform, from system audit to rebuild plan.

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ONMO

BRAND • PRODUCT DESIGN • DESIGN OPS

Resetting a fintech's brand and product, and the design team behind them.

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NATWEST

BRAND REFRESH • PRODUCT DESIGN

Reimagining a banking app used by over 10 million customers.

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BRITISH TELECOM

DESIGN SYSTEMS • PLATFORM STANDARDS

A comprehensive global design system for BT.

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More work

SEEDLEGALS

PRODUCT DESIGN • DESIGN OPS

Leading the design standards for UK legal tech platforms and products.

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BRITISH GAS

INTERFACE & INTERACTION DESIGN

Refining user interface and interaction design for a UK utility platform.

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HOWSY

BRAND • PRODUCT DESIGN

Building the initial design direction for a modern property platform.

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MISCELLANEOUS

WEB & APP DESIGN

Earlier product and web design work, on Behance.

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