My journey of tinkering with early coding languages and modding games as a teenager eventually evolved into building websites and apps. I was fascinated by the early evolution of tech and everything it began to unlock in our lives. Since then, tech hasn't just become a job for me but a way of thinking, creating, and living.
Over the past two decades, I've grown into a product design leader who's just as comfortable crafting every detail of the user experience as I am building design ecosystems, defining processes, and driving cross-functional collaboration. I work closely with senior stakeholders to align design strategy with business goals and rely on data and research to shape product roadmaps.
I've learned to think in systems, spot patterns, and connect the dots across disciplines. It's made me someone who sees the big picture — but still sweats the details. I'm analytical, focussed on efficiency and quietly obsessed with my craft.
I'm always open to explore any ideas you might have in mind. Please have a look around and reach out if something sparks your interest or if you'd like to explore a collaboration.
EXPERTISE
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* Design LeadershipLeading teams and shaping design ecosystems that balance speed, quality, and purpose.
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* Product StrategyAligning user needs with business goals to shape smart, scalable product direction.
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* Design OpsStreamlining workflows for faster delivery, without sacrificing craft or quality.
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* Creative DirectionFrom pixels to principles – creating experiences that are as thoughtful as they are delightful.
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* Designing for Compliance & ClarityBroad experience in complex, high-regulation environments that demand clarity and trust.
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* Data Driven DesignUsing data as a creative constraint to drive better outcomes – not just dashboards.
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* User Research & TestingTurning insights into action through lean, impactful discovery and validation methods.
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* Design SystemsBuilding foundations that enable consistency, efficiency, and growth across teams.
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* AccessibilityChampioning inclusive design that works for everyone, by default.