Alper Aytac - Product Design Leader

Design leader shaping products from 0→1 and building scalable ecosystems.

My work blends craft and direction — helping teams make better decisions, work more efficiently, and move from vision to execution with confidence.

FEATURED CASE STUDY

BRAND • PRODUCT DESIGN • DESIGN OPS

Spearheading a full digital transformation for a fintech startup — from concept to launch.

BRAND REFRESH • PRODUCT DESIGN

Reimagining a banking app used by over 10 million customers.

DESIGN SYSTEMS • PLATFORM STANDARDS

A comprehensive global design system for BT.

PRODUCT DESIGN • DESIGN OPS

Leading the design standards for UK legal tech platforms and products.

INTERFACE & INTERACTION DESIGN

Refining user interface and interaction design for a UK utility platform.

BRAND • PRODUCT DESIGN

Building the initial design direction for a modern property platform.

PRODUCT DESIGN • WEB DESIGN

Things I made when CSS had borders.