ONMO

OVERVIEW

When I joined ONMO as the first in-house designer, the company was an early-stage fintech building a credit card for the UK market. The product was live, but design direction, systems, and operational foundations were still emerging.

The app and website had been built quickly by multiple freelancers, resulting in inconsistent experiences, unclear information hierarchy, and growing friction across core user journeys. At the same time, the business faced increasing regulatory expectations and an ambitious product roadmap — putting pressure on foundations that weren't yet built to scale.

Rather than layering new features onto a fragile base, I proposed a reset: align brand and product around a shared design system, embed regulatory clarity into the experience, and introduce design processes that could support growth. With buy-in from the CEO and investors, this became the starting point for a full brand refresh, redesigned app and website, and a more mature, scalable design practice.