Alper Aytac – ONMO Design Foundations

Overview

To support a growing product ecosystem, I focused on establishing strong design foundations that could scale across current and future ONMO products — ensuring consistency, speed, and clarity as the team and roadmap expanded.

Design principles

I defined a set of design principles to guide decision-making across product, interface, copy, and motion. These principles created a shared point of reference for teams, helping ensure the experience stayed coherent, purposeful, and user-centred across every touchpoint.

Rather than acting as abstract values, they were used day to day — shaping layout decisions, interaction patterns, tone of voice, and motion behaviour.

Design system

I established a robust design system in Figma, aligned closely with the new brand. It covered foundations, styles, tokens, and components designed for reuse and scalability across product and marketing surfaces.

Components were structured to support flexibility without duplication, allowing designers and engineers to adapt states, sizes, and variations efficiently while maintaining consistency across the experience.

Blueprints

To further speed up delivery, I introduced design and development blueprints — reusable templates for core app screens and journeys, documented in both Figma and the codebase.

These blueprints reduced repetition, helped teams move faster with confidence, and ensured new features were built on consistent, well-understood patterns.

Motion design

I also introduced a shared motion design library, defining animation patterns, timing, and intent — from subtle micro-interactions to larger transitions.

This gave designers and developers a common language for motion, ensuring interactions felt intentional, on-brand, and supportive of usability rather than decorative.

Outcome